Advanced Analytics Expertise

People with advanced degrees in Marketing, Market Research, Operations Research, & Statistics
Extensive experience with all the basic and advanced techniques, and their application in Pharma Industry
Absolute comfort blending primary and secondary data analyses
- Pioneers in blended data ATUs
- Pioneers in hybrid segmentation
Constant innovation
- Academic journals
- Conferences
- Client-centric innovations
Going beyond analytics
- State-of-the-art analytics is routine at SRI
- The focus is on addressing client issues, not on dazzling with fancy analysis
- In every project we innovate:
  - Innovations to advance the frontiers of analytics to suit the business problem
  - Innovations to avoid over simplification of a business issue to fit a known technique
  - At SRI, we understand rigor that simplifies reality is useless. Our innovations do not compromise rigor, but get us close to reality