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SRI Offerings
Overview
SRI Offerings Overview
Advanced ATU
  • Structured to provide innovative insights — more than just data reporting
  • Blending of multiple data sources when available
  • Focus on ability to implement the insights
Custom Research
  • Projects that do not easily fit a category
  • Innovative solutions to address specific business needs
  • Blending various techniques, different kinds of data, etc.
Segmentation
  • Physician or Patient
  • Not bound by a canned approach — explore multiple analyses techniques — advanced analytics are merely tools, not a panacea
  • Extremely implementable — whether in the US or ex-US


Complex Choice Modeling
  • Pioneers in adding patient profiles
  • Blending hypothetical and real patient profiles
  • Highly implementable
Innovative Proprietary Research Approaches
  • Number of innovative offerings on improving marketing and sales productivity
  • Please contact us to learn about these new approaches
Event Assessment
  • Test-control experiments
  • Predicting share shifts via a clear experimental design
  • Extremely useful for new products or indications
Sales Communications Testing
  • Message Testing/Visual aid testing
  • Custom made superior approaches that fit your market/therapy



Secondary Data Analysis
  • Analysis of prescription or patient level data from secondary sources
  • Expertise in teasing out innovative hypothesis and surprising insights
Sales Force and Marketing Planning & Implementation
  • Segmentation (using secondary data alone OR secondary + primary data)
  • Sample Optimization
  • Promotion Mix Optimization
  • Sales Force Size & Structure
  • Call Planning
  • Incentive Compensation Design
Performance Tracking
  • Promotional ROI measurement through test-control analysis
  • Promotion Response Analysis using advanced regression techniques
  • Performance tracking reports using prescription data
Patient Data Analytics
  • Patient Data Analytics
  • Measuring Adherence (Persistence & Compliance)
  • Referral Pattern Analysis and identification of thought leaders
  • Patient Flow Analysis (Treatment Pathways)
  • Use of Patient Data in physician level analysis
Managed Care Analytics
  • Measuring Managed Care Access and Control Metrics
  • Managed Care Contracting ROI
  • Trade-off between Managed Care Contracting and Sales Force Effort
  • Use of Managed Care Data in Prescriber level analysis
Custom Patient Research
  • Full capabilities for conducting patient research in the US and globally
Anything else
  • "Can do" attitude
  • Problem-solving partners for clients (Market Research, Marketing, & Sales teams)

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