Women’s Health

SRI possesses significant expertise in women’s health, supporting clients with both extensive physician and patient research in the US and globally. Our experience spans the full lifecycle of women’s health products, involving qualitative and quantitative studies, market mapping, market landscape analysis, and tracking research.

SRI regularly conducts patient journey mapping, buying process analysis, segmentation, product launch trackers, and message effectiveness assessments. Additionally, the team is skilled in evaluating advertising impact, performing patient chart pulls, and identifying the drivers and barriers of usage for new launches.

Our methodology encompasses conjoint and discrete choice studies to inform commercial strategy and product positioning, ensuring clients receive actionable insights across all facets of women’s health research.