This Week™

SRI’s This Week™ platform provides fast, AI-powered market insights by collecting weekly data from healthcare providers about recent patient treatments. It uses a combination of claims data and simulated patient profiles to analyze treatment choices, reasons for prescribing, and market dynamics. The methodology offers high flexibility and accuracy, allowing for rapid course corrections and targeted feedback. Results are integrated into an intuitive PowerBI dashboard and can be used for demand estimation, competitive analysis, and forecasting. SRI’s approach delivers more granular, actionable insights compared to traditional market research.