VizTest™

VizTest™, the Core Visual Aid Assessment offering by SRI, focuses on evaluating promotional detail aids for healthcare providers using a structured and controlled approach. To ensure consistency, presentation of the pitch is standardized across interviews. During evaluation, respondents are given a sales pitch utilizing the visual aid and then assess the document in its entirety. The process includes initial reactions, as well as detailed page-by-page reviews, eliciting emotional and cognitive responses. Ultimately, VizTest™ evaluates how well the visual aid fits with strategic brand objectives and intended product perception. The assessment identifies strengths, weaknesses, confusion points, and additional needs to optimize clarity, relevance, and impact of the communication material. This methodology helps refine visual communications to better influence healthcare providers and align with marketing goals.