DynaMO™

SRI’s DynaMO™ offering is a dynamic message optimization platform designed to refine marketing communications. It uses a unique machine learning design that can evaluate up to 70 message options simultaneously and create optimal message bundles, making it highly flexible for complex campaigns. Our modeling estimates the impact of each message and combination, even when working with small physician sample sizes. DynaMO™ uniquely addresses the limitations of conventional techniques, such as Max-Diff, that cannot handle large message sets or account for the multi-dimensional reality of real-world campaigns.

The platform efficiently manages message selection across multiple products, audience segments, and specialties, outperforming traditional, single-message evaluation approaches. Advanced optimization techniques identify the message mix that will maximize overall effectiveness. The system also allows business constraints, like ensuring balance across different message themes, to be factored into recommendations. Robust analytics and a flexible design make DynaMO™ well-suited for tailoring and optimizing messaging for a variety of market needs.