OmniProMix™

OmniProMix™ is SRI’s omnichannel promotion mix optimization platform that leverages advanced machine learning to maximize long-term, impactable profit through data-driven allocation of promotional resources. It integrates physician-level prescription and sales data, promotional spend, and geographic and specialty segmentation to build predictive models that quantify each channel’s ROI at the HCP level. OmniProMix™ delivers optimized spend recommendations by HCP, channel, and geography, guided by its marginal ROI curves and aligned with business constraints.

OmniProMix™ allows users to simulate multiple budget allocation scenarios and validate outcomes for financial impact and implementation feasibility. OmniProMix™ empowers marketing teams with actionable insights to allocate budgets efficiently and drive higher returns.