RapidRx™

SRI RapidRx™ is a market research solution offering rapid, flexible insights for urgent business questions and is designed to understand healthcare professionals, patients, or caregivers both in the US and globally. The approach merges the speed of quantitative studies with the richness of qualitative research, utilizing short surveys and enabling audio, video, and asynchronous responses for deeper feedback. Its tools include click-and-highlight technology and emotional reaction measurement to uncover and visualize the reasons behind respondent choices.

RapidRx™ also supports moderator follow-ups and can integrate client-provided Big Data for enhanced analysis. It has successfully enabled clients to quickly refine messages and concepts based on detailed real-world feedback, ensuring critical business decisions are driven by actionable insights. Typical applications include campaign concept evaluation, opportunity assessment, and custom research needs, with results often delivered within days after completion of fieldwork.