Obesity

Strategic Research Insights (SRI) brings extensive and forward-looking expertise to the rapidly expanding obesity market, delivering high-impact qualitative and quantitative research that supports clients in navigating one of the fastest-growing therapeutic areas. SRI conducts research with both consumers and healthcare providers (HCPs) across the US and global markets, ensuring insights that reflect diverse perspectives and real-world needs.

Our work spans the full research spectrum, including ATUs (Awareness, Trial & Usage), patient journey mapping, segmentation, and message testing, enabling clients to understand the landscape from every critical angle. As the obesity market continues to evolve with new medications, growing consumer interest, and increasing off-label product use, SRI conducts continuous, year-round consumer research to capture real-time patient perspectives, treatment motivations, barriers, and unmet needs. These longitudinal insights help clients anticipate shifts in behavior, refine positioning, and stay ahead of competitive dynamics.

The SRI team has also segmented the obesity market to help our client effectively target consumers based on their attitudes, behaviors, and characteristics. Subsequent market validation through other quantitative research showed that around 95% of our clients’ product users fell within our recommended target segments, closely aligning with real-world dynamics. Given the evolving market, the segmentation solution was later refreshed to ensure it remained current and aligned with emerging trends.

Our qualitative research capabilities further deepen understanding by engaging directly with HCPs and consumers to uncover the “why” behind attitudes and behaviors. By integrating these insights with robust quantitative findings, SRI delivers a holistic view of the treatment ecosystem and the factors shaping decision-making across stakeholders.

By combining rigorous research methodologies with advanced AI and machine-learning analytics, SRI delivers sharper insights, stronger predictive capabilities, and a deeper understanding of real-world behaviors. This comprehensive expertise enables our clients to make confident, evidence-driven decisions and maintain leadership in the fast-changing obesity landscape.